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DISCOVERY 101 : COMMERCIALISATION OF RESEARCH SERIES : INTRODUCTION TO COMMERSIALISATION
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Bootcamp is designed for University Researchers and the staff of Technology Transfer Office of University’s Research & Innovation Division. It is designed to empower the participants with practical and proven and tested commercialisation methods derived from actual experience in Malaysian Universities. We have designed our modules to be broken into 2 major experience segment in developing high growth innovative commercial ventures which are first and foremost QUANTITATIVE and the other obviously a QUALITATIVE approach to it . We believe that for the venture to be guided initially by its numerical guide which is called the metrics that matters. We help researchers identify the numbers that makes the business viable and worth while which in our experience are detached from their actual business plan moving forth. With the numbers drawn out we then create the quantitative plan and articulate it in a story that becomes the mantra of the entire team. The story articulated will also help the team engages and secure buy in from stakeholders such as Investors , Board of Directors , Human Resources all sharing the same vision and agenda moving forth.
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